Highs and Lows of Rental Cooling Market

I have entered in the UAE market sometime in 2009 and since then I am keeping an eye on the UAE rental market and specifically to its Cooling/Temperature control segment. I have no doubts in saying that this segment was pretty good in profit margins (in its early days) and because of only 3 major cooling players it was always a good healthy demand of the temporary cooling with power.Rental rates were in the range of AED 250/TR/month (with generators) and AED 140/TR/month (without generators)….